branding & repositioning.
Sometimes, a project outlives its original brand and market position. By evaluating how a structure might be realigned with the market through project name, visual elements, landscape refreshing, interior configuration, amenity redesign, and even use change, we can find those hidden diamonds that offer special opportunities for our clients. Example: a downtown warehouse might rent at $0.65 per square foot per month but triple that amount if repositioned and rebranded as creative loft space.
Talk to your Protego Advisor to see if a brand | position analysis is right for your project.